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        In a move aimed to strengthen its commitment to the Indian market and build on its position as a leading lifestyle brand, Sony Ericsson announced Bollywood artiste Hrithik Roshan as the company's brand ambassador for Indian and SAARC countries. Commenting on this, Sony Ericsson India general manager Sudhin Mathur said, 'Hrithik Roshan was an obvious choice for us, as he is the perfect synonym for the Sony Ericsson's brand values of performance, lifestyle and entertainment. Similar to Sony Ericsson, Hrithik connects with audiences at an individual and collective level and is aspirational and cool for the youth.'

        Mudra Advertising has a national creative director. Bobby Pawar, a former staff of Ogilvy & Mather India, will move from his current assignment in BBDO Chicago to take over Mudra's creative responsibilities. He will return to India after seven years in the US market. In his capacity as National creative director, he will oversee the agency's creative product across the country. Madhukar Kamath, CEO and managing director said, 'Mudra, is thrilled with the addition of Bobby to the team, I couldn't have thought of a better person to lead our creative team in these interesting times. Bobby is a great advertising man, but more importantly, he is a creative business solutions thinker. Bobby comes with glowing recommendations from some of the legends in the advertising business; our team will learn so much from him.'

        Cleartrip, country's online travel company launched a breakthrough product—Cleartrip Calendar. With the introduction of this product, customers can search airfares across 8 airlines for any sector and see the best fares available for an entire month with a single click. The use of Calendar metaphor for searching airfares helps customers to identify those days in a month, which have the best flight prices. Customers can now plan their travel and travel budget easily by using the Calendar search. The new search service is now available at www.cleartrip.com/calendar.

        Come summer, people throng hill stations to beat the heat. For a memorable sojourn, Oberoi Hotels and Resorts has come out with a special offer valid from 16 Aprilto 20 September, 2007. The offer allows guests to enjoy a two night stay at Rs 29,500, 3-night stay at Rs 40,500 and 4-night stay at Rs 50,500. The offer includes luxurious accommodation for two in a premier room, daily breakfast, 20 per cent discount on food, non-alcoholic beverages, spa treatments, local transport and return transfers from the nearest airport or railway station.

        Customers can avail the offer at Oberoi Udaivilas, Udaipur, Oberoi Rajvilas, Jaipur, Oberoi Amarvilas, Agra, Oberoi Vanyavilas, Ranthambhore and Wildflower Hall, Simla. Reservations can be made online at www,oberoihotels.com. For more details ring 1800112030.

        Chennai-based Software Quality Institute (SQI) has introduced an enhancement course called 'High Maturity Software Professional' (HMSP) program. The course is meant to be a finishing school to transform fresh graduates, post graduates and low maturity professionals into highly employable and productive candidates with mature software development skills. The HMSP program is a 3-months full time course that comprises of three stages, which are professional programming practices. Call 22314607 for more information.