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NT Bureau
Chennai, Aug 23:

        Air Deccan, country's largest and fastest growing airline and BPCL, have joined hands for sale of Air Deccan tickets at BPCL 'In & Out' Convenience stores across India. Air Deccan which has constantly innovated and set newer trends in the aviation industry was the first airline in India to start selling air tickets at petrol pumps. Taking this a step forward Air Deccan has now partnered with BPCL's retailing initiative 'In & out'.

        The 'In & Out' stores at Bharat Petroleum petrol pumps offer a convenient shopping experience where a number of typical household errands are aggregated under one roof for the benefit of the customers. There are more than 300 'In & out' stores spanning the country and to start with, Air Deccan tickets will be available at 35 outlets located in Bangalore, Bhubaneswar, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Mumbai and Pune. Passengers will be provided with the convenience of booking, modifying and re-scheduling Air Deccan tickets at these outlets.

        Speaking about the tie-up, Ramki Sundaram, CEO Air Deccan said, 'Two key elements for the success of a product are its affordability and accessibility. We have priced our airfares at a level that is affordable and it is our constant endeavor to ensure easy accessibility of our tickets.

        With the widest network in the country connecting 65 destinations in India , we are further expanding to the interiors of the country. To be able to reach out to the maximum number of people especially in remote regions it is extremely essential to have a strong distribution network.'

        He said, 'petrol stations are widely recognized to be one of the highest traffic pullers and witness high customer footfall. With this strategic alliance not only will we leverage the BPCL network and footfall, but will also provide the convenience of enabling consumers to purchase air tickets at their neighborhood store.

        Consumers like to spend the least amount of time and seek convenience for their basic requirements. We believe that with this tie-up we would be able to fulfill these needs and make Air Deccan tickets more accessible and within reach for more people.'