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NT Bureau
Chennai, Sept 23:

        Budget carrier GoAir has tied-up with International Management Film Festival (IMFF) for a film fest in India.

        The key objective of the film festival is to explore the art, science and spirit of creativity at work. It will be held in Delhi on 3 October. IMFF is a popular forum which organised special screenings for elite groups in India. In association with GoAir, the IMFF will be screening World-Class Management Films with the objective of enhancing the interaction among the viewers.

        GoAir would be organising in-flight contests on all its Delhi bound flights from 28 September onwards.

        Passengers on these flights would stand to win special invitations to the film festival. According to Jeh Wadia, managing director, GoAir, 'our association with the IMFF will enable us to provide value addition to passengers to enhance their brand experience with GoAir.

        We have taken the next step to enhance the brand experience for our passengers by expanding the base from in-flight to on-ground.'

        IMFF promoted inter-cultural dialogue and collective works through video documentaries. The festival concept is based on the participatory approach in conceptualising, developing and disseminating films.

        Besides the learning theories in vogue today, the IMFF event would fulfill the objective of promoting learning through active interaction.