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WSH is just a click away
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NT Bureau | Wed, 07 Dec, 2011,11:50 AM
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World Series Hockey (WSH) is all set to roll from 17 December. Social Media specialist Red Digital has been engaged by WSH to manage their social media presence.

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WSH will see Indian and International players being allocated to multi-city franchise-based teams as per the internationally accepted and practiced draft system wherein they will showcase their talent in 61 scheduled matches with over 200 players participating in the event.

The inaugural edition of the league will comprise of eight teams out of Mumbai, Delhi, Chennai, Hyderabad, Bangalore, Chandigarh, Pune, Bhopal, Punjab, Ranchi and Rourkela.

Speaking about Red Digital’s alliance with WSH, Harsh Jain, Founder & Managing Director, Red Digital said, 'It is truly humbling for us that Red Digital has been chosen as the social media partner for WSH. There is tremendous interest for Hockey in India and WSH will be a tournament of international caliber featuring the world’s best players. Red Digital plans to capture every interactive magical moment of WSH for hockey aficionados in the digital world.'

Speaking about Red Digital’s alliance with WSH, Sorbojeet Chatterjee, Vice President Marketing, WSH, said 'We are pleased to have Red Digital on board as the social media agency. Their prior experience in handling leading sports brands coupled with a deep understanding of consumer behavior in the digital space will definitely ensure there is a high level of engagement and traction for WSH.'

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