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SRK is the face of Champions League T20
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PTI | Wed, 14 Sep, 2011,11:36 AM
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ESPN STAR Sports, the official broadcaster and partner of Nokia Champions League Twenty20, formally unveiled Bollywood superstar, Shahrukh Khan, as the face of the tournament.

ESPN STAR Sports (ESS), the global commercial rights partner of NCL T20, further announced that it will showcase the tournament to fans in more than 174 territories worldwide.

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NCL T20 will also be telecast in a record 18 different international languages across the world, making it one of the few cricket properties presented to fans in such a customised manner, a feat made possible by ESS and its global partners. In India, all the 29 matches would be broadcast live & exclusive on STAR Cricket and STAR Cricket HD.

ESPN will carry all 23 matches of the main tournament with Hindi commentary.

Speaking on the occasion, Aloke Malik, managing director, ESPN Software India Pvt Ltd, said, 'Shahrukh Khan is a great fit as the face of Nokia Champions League Twenty20 and we are delighted to have him with us on this fascinating journey. The promo which features Shahrukh is already on-air and has received rave reviews. His participation is however not limited to being the public face of NCL T20.'

'It is a matter of great pride that Nokia India has come on board as the title sponsor. I am confident that this association will unlock a lot of value for them'.

Sundar Raman, CEO, Champions League Twenty20, said, 'The 2011 edition of the Champions League Twenty20 is set to be the tournament’s biggest and most successful yet. The addition of a six-team qualifier for the first time adds another dimension to the tournament. It also provides a record number of teams with a chance to win club cricket’s most prestigious prize.'

 

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