Chennai: Oral care market leader, Colgate-Palmolive (India) Limited launched a new TVC featuring cricketer MS Dhoni, along with Sakshi Dhoni, as part of the manufacturer’s ‘Andar Se Strong’ campaign.
A release stated that the campaign emphasizes that Colgate strong teeth tooth paste adds natural calcium to one’s teeth, thereby making the teeth strong from within.
MD, Colgate-Palmolive (India) Limited, Issam Bachaalani, said, “The ‘Colgate Andar Se Strong’ campaign further reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate.”
The “Andar Se Strong” campaign was launched in November last year.
