Online smartphone market growth at 25%, 15 mn units sold: Study

Chennai: The online smartphone market growth in India is growing at a fast pace, with more than 15 million phones being sold online in India during Q3, a report has stated.

The report on India smartphone shipments Q3 2018 by Canalys, has stated that the Y-o-Y growth of the market was at 25 per cent with the growth for the quarter even higher at 32 per cent.

Xiaomi has been on an all-conquering streak capturing 27 per cent of the market. The share of total online smartphone sales in India expected to increase from 35 per cent in Q2 to 38 per cent in Q3.

“For the last few years contribution of online sales channels to India’s overall smartphone sales is increasing with each passing quarter. From accounting, just one-fourth of total smartphone sales in Q1 2017 to capturing an estimated 40 per cent share by Q4 2018, the rising influence of online channels is clearly visible,” the report stated.

The exposure towards the internet, better post-sales support and jaw-dropping discounts have boosted the confidence of shoppers in e-shopping in India, the report stated.

In Q2, online channels such as Flipkart, Amazon, Paytm Mall,,, etc., sold 11.7 million smartphones, accounting for about 35 per cent of the total smartphone sell-in to India. That is a significant 65 per cent Y-o-Y growth.

Out of the total online smartphone sales in India, only nine per cent of the smartphones were sold directly from the website of the manufacturers. The rest 91 per cent of the smartphones were sold from retailers like Flipkart and Amazon.

When it comes to online presence, Xiaomi is ruling the market with a whopping 54 per cent share. This is followed by the Korean giant Samsung with 13 per cent, and Huawei with a mere seven per cent share.

NT Bureau