Fossil Group, a leading global brand that specialises in lifestyle accessories, recently launched its retail store in Chennai at Phoenix Marketcity Mall 20 November. The store was inaugurated by actor and brand ambassador Shruti Haasan.
Following the success of the brand’s existing store in the city, this new store will be the second retail store offering the entire range of Fossil merchandise. The products range from traditional watches to smart watches, from leather bags to wallets, sunglasses, jewellery and more.
Announcing the store launch, managing director, Fossil India, Johnson Verghese, said, “Our strategy is to offer our customers a superlative experience every time they visit a Fossil store. It is important to engage with them in a personalised manner for them to purchase a timepiece that is perfect, just for them.”
He added, “With the launch of our second store in Chennai, we aim at bringing the brand closer to its potential buyers while highlighting the importance of the south of India a market for Fossil.”
Speaking on the Chennai store launch, Shruti Haasan said, “Chennai being my home town holds an incredibly special value in my life. I am glad that Fossil has opened up a second store here and the latest collection hosts an exciting array of bags and watches. I am heavily impressed as it closely matches my personal style. I hope my fans are as excited as I am to indulge in the brand’s latest offerings.”