Chennai: American tennis shoe brand K-Swiss made its foray into the Indian market through its brand licensee partner BFL Brand Folio and is set to open five stores by the end of this year.
CEO, BFL Brand Folio, Kamal Gupta. said, ‘We are planning to expand rapidly in India by opening exclusive brand stores, shop-in-shop formats with all the potential Key accounts and online portals in 2019.’
He further said, ‘We are planning to open five exclusive K-Swiss brand stores by the end of December 2019 and also start K-Swiss Business with all potential key accounts by starting 100 shop-in-shops within the same timeline.’
According to a release, the brand will focus on K-Swiss Tennis Performance range, premium dress sneakers and Gen-K Collection, positioning K-Swiss brand as a leading brand in India. It would be available on leading metro cities and key tier-II towns.