Chennai: Vodafone Idea Limited and Zee Entertainment Enterprises Limited (ZEEL) have announced a strategic partnership for ZEE5 over-the-top (OTT) platform.
A release said, under the strategic partnership, aimed at driving the growth of digital ecosystem in India, the content portfolio of ZEE5 will be available to Vodafone Idea customers on Vodafone Play as well as Idea Movies and TV app.
Customers of Vodafone Idea can now use the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices. The content is available across 12 languages, stated the companies in a joint release.
The association between the two industry leaders will help create a beneficial ecosystem for viewers that will drive the growth of video viewing in smaller cities and towns in times to come, the release said.
Operations director – Marketing, Vodafone Idea Limited, Avneesh Khosla, said, “Our customers are constantly seeking rich and diverse content options and we aim to provide enriched entertainment to our customers by offering high quality content on Vodafone Play and Idea Movies and TV. Our insights on customer preferences, salience and relevance along with ZEE’s deep understanding of the Indian content viewership habits are being brought together through this partnership. We are happy to offer the entire catalogue of ZEE5 along with two exclusive channels to our customers as an introductory offer.”