Chennai: Digital entertainment company Hotstar has launched its VIP service that it says will give audiences access to exclusive new shows, serials before airing on TV and live sports at an introductory price of Rs 365 a year.
Hotstar says a key feature of the service is Hotstar Specials – a label that will bring stories. The first special was about Chennai Super Kings cricket franchise.
Also, the OTT platform will allow customers to have a ‘pay by cash’ option on an experimental basis. The cash will be collected from the doorstep of subscribers, Hotstar said.
Chief product officer, Hotstar, Varun Narang, said, “It is our endeavour at Hotstar to delight customers with content that they resonate with, at the same time give them the power of choice at an affordable cost. Hotstar VIP is aimed at providing users accessibility – be it with the introductory price or the ability to watch exclusive new shows in multiple regional languages. It is a value proposition built with the Indian audience at the heart of it.”