Chennai: Payments platform PhonePe has announced Bollywood actor Aamir Khan as its brand ambassador. PhonePe is also an official co-presenting sponsor for the television broadcast of VIVO IPL 2019, and will be launching a series of new TV ads featuring Aamir Khan during this season, said a release.
CEO and Founder, PhonePe, Sameer Nigam, said, “Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”
“We are also very excited to be part of VIVO IPL 2019. Cricket is the most popular sport in the country and IPL is the biggest sporting event of the year. Thus, we feel it is a great platform for us to launch our new brand campaign with Aamir and create awareness about the PhonePe platform,” he added.