OLX rolls out new features

Chennai: As part of global brand reform, OLX, a classifieds player, has rolled out new features in its application and website in India, recently.

OLX says the roll-out is driven towards improving user safety and AI and ML integration for enhanced user experience.

GM, OLX India, Sushil Kumar, said, “We have defined a proposition, a visual language, personality and tone of voice that will appeal to the modern millennial globally. Smart Choice and SET HAI is a proposition that enables users to benefit while also benefiting the entire community.”

A few of the key new features include- advanced filtering for cars and real estate listings, increased options to report a user that has questionable content or behaviour in the app, pop up safety and security tips, AI and ML enabled safety tips in real time chat experience, among others.

NT Bureau