Chennai: ITC’s foods division has announced the launch a new product offering from its B Natural range of fruit beverages.
According to a release, the brand has rolled out India’s first packaged ‘Premium Fruit Beverages’ in an environment friendly recyclable Aseptic PET Bottles with no added preservatives.
COO – Dairy and Beverages, ITC Limited, Sanjay Singal and brand ambassador Shilpa Shetty Kundra unveiled the new products at the launch event, stated the release.
The new range will comprise of three variants – Himalayan Mixed Fruit, Ratnagiri Alphonso and Dakshin Pink Guava and are priced from Rs 40, it added.
COO – Dairy and Beverages, ITC Limited, Sanjay Singal, said, “This product range is unique and unlike any of the offerings currently available in the packaged fruit beverages aisle. In line with B Natural’s ethos…(the) range of fruit beverages made from fruits, packaged using the most modern and safe beverage technology of aseptic PET which ensures that the beverage is made without any preservatives.”