Haier expands appliances range with vertical freezers

Chennai: Home Appliances major, Haier has announced the launch of new mini- and premium-vertical freezer models in the country that the firm claims caters to the evolving lifestyles of its consumers.

The firm claims the freezers can be divided separately into controlled compartments, have been designed specifically to eliminate frost formation, offer a wide temperature range between -4 to -25 degrees, etc.

Priced from Rs 27,000 and Rs 19,000 for the mini and premium vertical freezers respectively, the models are available across India.

President, Haier India, Eric Braganza, said, “This summer season, we have expanded our range of products across categories. With the introduction of this unique range of vertical freezers, we’re offering a meticulously designed solution to cater to the Indian users. We have evolved in terms of our lifestyles, food preferences and design sense of our kitchens. This encourages us to meet the growing demands and offer technology backed products to solve user concerns. The new range will add to the user’s convenience while ensuring greater satisfaction and utility.”

NT Bureau