Chennai: Grundfos Pumps India, has launched an ‘Innovation Express’ mobile campaign to expand their presence in the domestic market.
Grundfos, group executive vice president and COO, Stéphane Simonetta, and RMD-Asia Pacific region, Kim Jensen, along with leaders of the company flagged-off the campaign from the company’s headquarters at an event held here on Thursday.
The campaign will we carried out by two mobile expo vans that will cover 185 cities across 13 States in three months. The custom designed vans will be carrying the latest products Grundfos India has to offer to the domestic market.
Officials from Grundfos stated that they gain 35,000 individual buyers per year with a steady growth of 13 per cent per annum. Eleven per cent of the company’s revenue is from domestic business and Grundfos India will set out to improve this figure with their campaign, stated officials.
“Grundfos is fast becoming a preferred choice of Indian customers, especially with the growing middle class. This is all due to our products’ high reliability, ease of installation. When it comes to water extraction, transfer, circulation or dewatering – our pumps deliver what we promise,” said VP – Domestic Building Services, Grundfos Pumps India, Venkataramanan Viswanathan.