Chennai: Yamaha Corporation of Japan has opened a new factory in the State for musical instruments that will produce the entire line of Yamaha products in the space.
Announcing the launch of their factory, situated at Kanchipuram, at an event in Chennai, Yamaha also introduced a new keyboard, the PSR-I500. Musician Stephen Devassy unveiled the new product, at the event.
MD, Yamaha Music India, Takashi Haga, said, “Yamaha Music India is proud to present you (a) keyboard built for India, in India. Under the “Make in India” initiative, we have designed and created the most versatile and customised portable keyboard for Indian customers till date. India as we know is a land of diversity. The New keyboard will address the requirement of customers ranging from west to east and south to north.”
Rehan Siddiqui, the business head of Musical Instruments at the firm, revealed that the firm received great support from the government of Tamilnadu. “There was no lag in getting the approvals on time in these two years. Around 250 employees were employed with Japanese technicians and this factory would increase 50 per cent sales in Indian market,” he added.