Bosch Power Tools launches campaign for cordless products

Chennai: Bosch Power Tools India has launched consumer experience zones across select channel partner outlets in India.

Introduced under the campaign ‘Bosch Matlab Cordless’, a release said the brand aims to enable tradesmen to get a hands-on experience of cordless power tools.

A release said the cordless range of power tools enable workers to work without the constraints of wires or cables without compromising on efficiency, power and offers additional benefits of safety and great ergonomics.

The range includes, screwdriver, drill drivers, high power impact wrenches, hammer drills, high speed impact drills, ABR enabled impact drivers and flexible drill drivers, among others.

Regional business director-India and SAARC, Bosch Power Tools, Panish PK, said, ‘Cords limit the area of operation, resulting in constraints imposed by the length of wire and the accessibility to an electric receptacle. The idea behind therange of cordless offerings from Bosch power tools is to resolve the hindrances and inconveniences of wired tools faced by tradesmen and workers. With the ‘Bosch Matlab Cordless‘ campaign, Bosch power tools aim to transform the lives of thousands of tradesmen across the country who depend on their power tools for a livelihood.’

NT Bureau