Aashirvaad launches new flour range

Chennai: Aashirvaad has announced the launch of a new range under the umbrella of Nature’s Super Foods. The range comprises Gluten Free Flour, Ragi Flour and Multi Millet Mix Flour, said a release, adding that this is in line with the brand ethos of ‘Nurturing through Nature.’

The new range will be available across leading metros and will be available in 500g or one kg pack size. Divisional chief executive – Foods, ITC Ltd, Hemant Malik, said, “The launch of Aashirvaad Nature’s Super Foods’ comes at a time when consumers are looking for products that are healthier options, containing essentials nutrients needed for the growth and development of the human body. At ITC, we are committed to fulfilling the dietary gaps with our range of superior quality products that are also delightfully palatable. We are confident that this differentiated range will be successful in catering to consumers’ nutri-wellness requirements with taste that suits their preferences.”

The products will be available across general and modern trade outlets and leading e-commerce platforms.

NT Bureau