Apollo Hospitals & Reckitt Benckiser join to improve health index

Apollo Hospitals Group founder chairman, Dr Prathap C Reddy, and RB Health AMESA, director – External Affairs and Partnership, Ravi Bhatnagar, at the event.

Chennai: Apollo Hospitals Group has joined hands with Reckitt Benckiser, a leading consumer health and hygiene company, with an aim to improve India’s health index.

A release said with the launch of ‘Arogya Rakshak’ programme, the brands aim to touch 60,000 lives by strengthening the school hygiene programme, health clinics and supporting community nutritional centres in Andhra Pradesh by 2021.

The partnership will enable an infection-free environment by empowering clinics and members of the medical fraternity with resources to create awareness programmes to promote good health, said the release.

Dr Prathap C Reddy, founder chairman, Apollo Hospitals Group, said, “This unique initiative with RB will complement Total Health’s objective of providing comprehensive care from prevention to cure to the people and help them lead healthier and happier lives. Our partnership will help raise awareness about the importance of hygiene amongst the masses.”

Gaurav Jain, senior VP, Africa, the Middle East and South Asia (AMESA), RB Health, said, “We are extremely proud of the alliance between RB and Apollo Hospitals Group that will help us build a #HealthierIndiaTogether. Both companies have been proactively working in the space to bridge the disparity in our healthcare system that primarily arises due to the variance in availability and access to quality healthcare between across different regions in India. Therefore, ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo, will create an enabling environment for both the companies to show the power of working together towards building a healthier India.”

NT Bureau