Reebok ropes in Varun Dhawan as brand ambassador

Chennai: Leading fitness brand Reebok has announced that it has roped in Bollywood actor Varun Dhawan as its new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador.

In collaboration with Varun, Reebok is also launching a campaign called Sole Fury, said a release from the firm.

Featuring Varun Dhawan, the campaign captures the essence of Reebok’s vintage styles and projects them into a contemporary space, creating a true intersection of daring performance tech and legendary styles, claimed the firm in the release.

Commenting on the association, brand director, Reebok India, Sunil Gupta, said, “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”

Varun Dhawan said, “My affinity towards Reebok is inspired by our shared beliefs in fitness and performance, that enables one to challenge the conventional and value individuality over conformity. I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today’s generation.”

NT Bureau