Haier launches wine cellar

Chennai, July 29: Haier, Leading brand in home appliances and consumer electronics, recently introduced its new classic wine cellar- JC-87A to elevate the taste of wine connoisseurs in India. The new Haier wine cellar is equipped with state of the art design, to store wine in an ideal environment for perfect preservation and ageing of wines in elegant, well-designed cabinets.

It has a capacity to store up to 25 bottles giving varied options to store the whites and reds each at a time with different temperature control modes. This new model is equipped with two different buttons dedicated to set appropriate temperature levels for preserving the red and white wine separately thereby maintaining its taste and texture. The anti- UV-protected glass door in it prevents UV rays from coming into contact with the wine hence, keeping the taste intact for a longer period of time, avoiding the unpleasant aroma that can spoil your most treasured wines. It further enables the aging process of wines to naturally take place and hence, reduces the redox potential.

Commenting on the launch of the new wine cellar, President Haier India, Eric Braganza said, ‘With wine drinking gaining popularity in India, high-end wine cellars are carving a strong niche for themselves in the domestic market. We want to create a unique experience for our consumers with our newly crafted wine cellarsthat are appropriate to store both red and white wine. We are delighted to further strengthen our product line up with this new product.’

NT Bureau