Lifestyle, Flipkart join hands

Chennai: Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading eCommerce marketplace, Flipkart Group. This partnership will bring together the combination of shopping experience of Myntra along with the reach of Flipkart Group, ensuring the right growth for Lifestyle’s wide fashion offering, from its successful portfolio of brands.
Through this partnership, Lifestyle will take its wide selection of product ranges including its fashion private label brands across womenswear, menswear, kidswear, footwear, handbags, fashion and accessories, to newer geographies, while helping serve the over 160 million consumer base of the Flipkart Group.

Speaking about the partnership, managing director – Lifestyle International Pvt Ltd, Vasanth Kumar said, “This collaboration brings together Flipkart Group’s extensive reach and Lifestyle’s high fashion offering, thereby enabling us to serve a larger number of fashion-conscious consumers, across the country.”

Speaking about the strategic partnership, senior vice president and Group Head Fashion, Flipkart Group Rishi Vasudev said, “At the Flipkart Group, we believe in collaborating with the best in the industry and this partnership with Lifestyle is a strategic move to enhance our customers’ shopping experience, by offering a seamless partnership between the country’s leading fashion retailer and India’s leading marketplace.”

NT Bureau