Chennai: Top leading specialty retailers of fragrance products for bath, body and home – Bath & Body Works launched its online store yesterday, 30 August. The website is fully serviceable and sells all the fragrance collections currently available at retail outlets.
Speaking about the launch, president Major Brands India Pvt Ltd, Tushar Ved said, “Bath and Body Works as a brand will follow an omnichannel strategy in India which simultaneously promotes our e-commerce store and brick-and-mortar offerings. We witnessed strong growth potential in the online space and decided to offer a digital shopping experience to our customers especially with a focus to cater to Tier two and three cities. We aim to reach out to 10 million customers in the coming years.”