TikTok launches #EduTok to bring innovation in digital learning

Chennai: TikTok, the world’s leading destination for short-form video content recently announced the launch of the #EduTok Program, a multi-phased integrated initiative aligned with the wider objective of democratizing learning for the Indian digital community on the platform.

To date, over 10 million pieces of content were created and shared using the #EduTok hashtag, which have garnered over 48 billion views and have been shared 1.8 billion times on TikTok. Keeping in mind the larger benefits of digital learning, #EduTok is an effort to further highlight TikTok’s commitment to propel India’s creative economy and its contribution in the lives of digital natives. Along with the mentorship program, key educational technology companies such as Toppr, Made Easy and GradeUp have also joined TikTok to deliver subject-focused content for the platform.

Director of public policy, TikTok India, Nitin Saluja said, “Education is meant to involve a process of collaboration and co-creation. As TikTok’s most impactful campaign in India to date, #EduTok has enabled an active exchange of knowledge and skills, which has brought about a shift in the consumption of educational content online. The #EduTok Program is TikTok’s effort in bringing innovation in the education industry by democratizing learning. The #EduTok Mentorship program is aimed at leveraging TikTok’s reach across 6 states with the lower literacy rates. We are thankful to our partners who have joined hands with us in this mission and are excited to make #EduTok a phenomenon in the world of education.”

NT Bureau