ITC launches its most expensive chocolate

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd has launched its most expensive chocolate with the limited edition of Fabelle Trinity – Truffles Extraordinaire.

The chocolate was unveiled at an event in ITC Grand Central Mumbai, in the presence of Michelin Star Chef Philippe Conticini who is credited for numerous innovations over the last three decades and is the co-curator of Fabelle’s Trinity – Truffles Extraordinaire. The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing approximately 15 gms. The made-to-order box will be available at an indulgent price of Rs 100,000.

Michelin Star Chef Philippe Conticini said, “Being a part of something so experiential, thought provoking and innovative has always been my passion. I am glad to have found a partner in Fabelle to work on a complex and ambitious project in bringing alive the concept of ‘Trinity’ in the form of a Truffle range. It’s heartening to know that with expert Fabelle master chocolatiers, we were able to deliver an unparalleled, first of its kind chocolate product from India, setting a new global benchmark.”

CEO of Food Division, ITC, Anuj Rustagi said,”We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the guiness world records feet.”


NT Bureau