Chennai: To drive home the significance of safer and saner roads, Ford India launched several unique initiatives, that include a comic book Discover More with Ford, recently.
A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians, said a press release.
With Ford EcoSport as the narrator, the story highlights a day in the life of Dia – the lead character – and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers.
With illustrations by Priya Kuriyan and authored by Rohini Vij, the book furthers Ford’s attempt in making people pause, reflect and discover –seeing Dia’s courteous behaviour.
“From providing the best of safety technology in Ford cars to encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travel safely,” said Ford India Communications director Kapil Sharma.
Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches and Bridges, added the release.
The release further stated that children visiting the dealerships will also be given the tour of the service area, wearing safety gear specially made for them. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, Discover More band and a board game on road safety.