Peter England enters men’s grooming

Peter England, leading international menswear brand from Aditya Birla Fashion and Retail Ltd announced its foray into men’s grooming segment. According to a press release, the brand unveils a product bouquet of eight distinct variants of premium deodorants. Powered by a unique property called Aroma Protect each of the variant lasts for over 12 hours emitting a stronger fragrance, protecting the body from germs and bacteria thus emitting an all-day fresh aroma, the release added.

Speaking on the launch, COO, Peter England Manish Singhai said, ‘The trust that comes with Peter England and the brand’s archetype will enable us to appropriate the grooming space in a compelling manner. To ensure that we are offering our consumers choices for their different lifestyle needs we have developed this latest line of deodorants.’

NT Bureau