Chennai: With an aim to digitize the unorganized market of paying guest (PG) accommodation and to boost the reach of organized co-living players, real estate portal Housing.com has launched an exclusive co-living section on its platform, with half a million beds listed across 12 major markets.
According to a press release, the Elara Technologies owned portal has tied up with Oyo Life and Zolo to promote their co-living spaces on its platform, as it enters the co-living market, the release added.
‘The way in which the concept of co-working is changing how traditional commercial work spaces operate in India, co-living is transforming traditional renting. The change is driven by a highly mobile millennial workforce and a growing student population with a new mindset,’ says Group CEO, Housing.com, Makaan.com and Proptiger.com, Dhruv Agarwala. ‘The country’s young population wants flexibility in housing options that allows them to move quickly in a highly dynamic work environment.’