Vivo India salutes all ‘Heroes Who Care’

Chennai: Smartphone brand Vivo India has released a new digital film titled “Heroes Who Care”, saluting doctors and frontline health workers, who are relentlessly fighting the global pandemic – Covid-19.

Executed by Dentsu Impact, the film aims to remind people that while we are locked in the safety of our homes and are practising social distancing, there is a section of society that has undertaken the most daunting of tasks, said a press release, adding: They are out there, fighting it out every single moment and are making sacrifices above and beyond their call of duty.

Sharing his thoughts on the brand film, Nipun Marya, director, brand strategy, Vivo India, said, “Doctors and frontline medical staff are showing tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”


NT Bureau