Amway ties up with ITC

Chennai: ITC’s B Natural and Amway India have collaborated to launch B Natural+ range for the Indian consumers.

According to a press release, B Natural offers juices and beverages and believes in providing fruit nourishment to its consumers. It intends to provide the dual benefit of immunity, fruit and fiber to them with the launch of the B Natural + range.

“The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC). ITC’s team of scientists at LSTC has been working on various health and nutrition areas for nearly a decade,” it added.

Amway is appreciative of ITC’s efforts in conceptualising the new product idea, the release said and added that to ensure that the B Natural + range reaches consumers through a credible and expert partner and to get quick consumer feedback, this range is being launched with Amway India.


NT Bureau