Demand for laptops will increase due to WFH: Lenovo

New Delhi: As new brands like Xiaomi and Honor gear up to launch their first  products in the thin and light notebook segment, leading player Lenovo on Wednesday  said that new entrants will only help the laptop market grow.

The notebook market in India currently is around six-seven million unit sales per year, 50 per cent consumer notebooks and 50 per cent commercial notebooks.

Consumer  notebook accounts for around 3.3 million to 3.6 million units and one of the most  popular segments is thin and lightweight devices.

Rahul Agarwal, CEO and MD, Lenovo India said,  “When new brands come to the market,
they do bring some impact but it depends upon consumers how they react to those  brands because they are generally loyal towards brands which are known for their  performance in a particular segment”.

Lenovo India said it is confident to stand against the upcoming competition. The consumers first need to be convinced of what is new and different for them to  buy. “We as a brand are placed well in terms of supply chain as well as research and  development,” Agarwal said.

The overall India traditional PC market (desktops, notebooks and workstations) declined by -16.7 per cent year-over-year (YoY) in the first quarter of 2020 with  1.8 million shipments, according to the International Data Corporation (IDC). HP  led the market with 28.2 per cent share, followed by Dell Technologies (25.9 per  cent) and Lenovo (20 per cent).

According to Agarwal, other than high-end laptops, most of the laptops used to be thick and heavy couple of years back and Lenovo was first to introduce thin and  light laptops in the mainstream category (Rs 35,000-Rs 45,000). Earlier, an Indian  user needed to spend more money to buy thin laptops but that is no more the case,  said Agarwal.

Lenovo sees fresh demand coming from school and collegegoing population as classes  are online amid the lockdown period and may remain the same for the most part of  the year.


NT Bureau