Chennai: Given the current Covid-19 situation, Asian Paints used its expertise and
understanding of home hygiene to meet the new, non-negotiable hygiene need of our times – sanitisation.
The brand launched its first hand and surface sanitizer, Viroprotek in May 2020 and has now launched the product’s first television commercial. Asian Paints said it seeks to be the trusted sanitisation partner to its customers with Viroprotek and aims to cement relationships with homes, bringing joy, assurance and peace of mind to homeowners Amit Syngle, managing director and CEO, Asian Paints Limited, said,
“Customer-centricity is at the heart of Asian Paints. We intend to deliver products that matter to the consumer.”