Bringing together kids for a cause

Chennai: Friendship is a bond that is uniquely liberating. From being goofy to sharing wisecracks, friendship gives children the freedom to be themselves. This liberation goes a long way in forging true friendships.

Sony YAY!’s Project Dosti ties friendship with the values that Independence Day stands for, finding freedom in friendship.

Through this initiative, the channel encouraged and empowered children from different parts of the country to come under one unifying platform with an aim of cultivating the true meaning of friendship by inspiring them to look beyond boundaries.

In the third edition of the project, the channel roped in three dance academies from across the country – ‘Raack Academy of Dance’ from Chennai along with Mumbai-based ‘Kudos, Dance. Art. Fun’ and ‘Trunali Pawar Choreography’, to have their students bond with children from leading child rights NGO, CRY- Child Rights and you.

As part of the initiative, a heartfelt letter exchange from one child from the dance school to a kid from the NGO and vice versa enabled these children to interact and get to know each other and plough the seeds of friendship.


NT Bureau