Partnering with 6 IPL teams

Chennai: Balkrishna Industries Ltd (BKT Tires) has announced that it will be sponsoring six teams in the upcoming T-20 league for Season 2020, namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals.

BKT has already been promoting this sport by supporting the KFC Big Bash League (BBL) based on an agreement with Cricket Australia.

‘Cricket is a very popular sport in India. Everyone loves the game. We are pleased and excited to be a part of an event that is much followed in our home country. We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,’ Rajiv Poddar, joint managing director of BKT, said.

Agency