Kansai Nerolac turns 100, reveals new plans

Chennai: Kansai Nerolac Paints Ltd, in its centenary year, has decided to commemorate the occasion by unveiling a new positioning and a refreshed brand outlook.

The new visual identity has been inspired from the great ‘Manthan’ – the churning of every element of nature to isolate the purest, freshest and most vital elements.

“Colours that Care” is the brand’s new positioning statement and a new campaign has been launched titled ‘Aaj Careful toh Kal Colourful ‘promoting the hashtag #ACKC that puts the new positioning in the context of today’s times, said a company statement.

A series of digital films have been released by the brand encouraging people to act responsibly as the world seeks to rebuild towards a sustainable and bright future.

 

NT Bureau