Chennai: Annapoorna Masalas and Spices, a 45-year-old brand, has announced ‘Annapoorna 2.0’, a new growth roadmap for the brand that will enable it to ‘consolidate its position’ in the fast-growing, FMCG industry estimated to be Rs 7,21,000 crores by 2020 of which the food and beverages segment account for Rs 1,36,990 crores.
At a virtual press meet, the family-run company’s executive director and third generation entrepreneur Vijay Prasad, who is spearheading the makeover, unveiled Annapoorna’s new corporate identity including the logo, tagline, product packaging and marketing collaterals.
Vijay Prasad said the refreshed look and feel with the brand promise of “The taste that unites’, signals a new chapter for the company, while retaining its rich heritage and family roots. ‘We believe that food unites people and culture from across regions and India’s rich, traditional spices are what sets apart our cuisine.”
In its new avatar, the company plans to expand its current product portfolio of 53 products and 101 SKUs to over 80 products in the next three years.