BMW unveils online shop for Mini

Chennai: Mini India has introduced the Mini Online Shop. Customers can start their journey from online to on-road by simply visiting shop.mini.in.

They can explore the entire Mini range, configure a car of their choice, locate the nearest dealer, request for a test drive or quotation, calculate EMI as well as book their favourite car at the click of a button.

Vikram Pawah, president, BMW Group India said, “Creative and optimistic by nature, Mini is always up to something new. Digitalisation is transforming our world and is now becoming an integralpart of the overall customer journey.”

 

NT Bureau