Chennai: In a dramatic turn of events, Paytm app was back on Google Playstore within few hours of being pulled down due to alleged policy violations.
Google had pulled down India’s homegrown financial services company Paytm from its App Store for running its promotional UPI cashback campaign and scratch cards by claiming that this amounts to gambling.
Vijay Shekhar Sharma of Paytm said that this one-sided action by Google challenges the whole concept of Aatma Nirbhar Bharat for the app ecosystem in the country.
He added that this is a way to arm-twist companies that are innovating for India. It also thwarts the government push to promote digital payments with UPI as the cashback which is given on Paytm is directly credited as UPI.
“The same campaign is running on several apps, including GPay, they all give stickers & scratch cards. We need to see whether we allow foreign companies to own and rule our ecosystem like this. It is not a question of policy, but its implementation – extremely unfair implementation Google itself plays similar promos. It looks like a well-thought-out plan,” he said.