Chennai: Trell in association with Chennai Super Kings has launched an IPL campaign- #CSKMillionAnthem on its app. The anthem was sung by Benny Dayal and the hook step is choreographed by one of the most popular dance troupes in India DanceFit Live.
This is one of India’s largest ongoing contests in the lifestyle video space where users can watch exclusive videos, cheer for their teams, shop offers and stand a chance to meet their favourite CSK team players virtually.
Through this campaign, Trell is bringing the offline excitement and stadium cheer online, where users can celebrate the spirit of cricket with online communities through the art of storytelling.
Trell recently announced an official digital partnership with the Chennai Super Kings which also gives them exclusive rights to a host of unseen content, engaging fan-favorite player videos, player messages and fun behind-the-scenes moments on the CSK handle, @chennaiipl.