ITC vows to support immunity among kids

Chennai: ITC’s confectionery brand in the jelly segment, Jelimals has shifted its portfolio offerings to Immunoz- jellies ‘fortified with two key nutrients Vitamin C and Zinc’ that help support the immune system amongst children.

ITC said the brand enjoys a loyal following amongst children and at the onset of the pandemic, had also created an awareness song ‘Do the 5’ on how kids can prevent the spread of Covid-19, based on the guidelines recommended by WHO.

“The product’s launch comes as a natural progression to further enable support towards children’s welfare in the present context,” said a company statement.


NT Bureau