Chennai: GSK Consumer Healthcare has introduced Polident in India. “Backed by science, Polident is the global market leader in Denture Care and offers products to improve comfort, hygiene abd oral health of Denture wearers,” said a statement.
The launch marks GSK’s foray into the specialised Denture Care category and reinforces its presence in the overall Oral Health category, it said.
According to Anurita Chopra, area marketing director, Oral Health, GSK Consumer Healthcare, “we have always endeavored to introduce products keeping needs of consumers in mind. We realised the attention required by the category in India and therefore decided to bridge the gap by introducing Polident.”