Himalaya’s new film hits ‘head’lines

Chennai: Himalaya Drug Company has unveiled a new film for its anti-hair fall shampoo with the communication ‘No hair fall… Now my life is in my control’ as part of the healthy hair ‘KaVaada’ campaign.

The latest campaign highlights the major concern of hair fall faced by consumers in the hair care category. It addresses people’s inclination towards natural ingredient- based solutions.

The film, set in present-day context, highlights how women today are winning in all aspects of life, be it academics or pursuing their passion. While they have everything under control, hair fall is still a worry.

 

NT Bureau