CII to digitally empower MSMEs with new initiative

Chennai: Confederation of Indian Industry (CII) announced a strategic MoU with Mastercard and National Institute for Micro, Small and Medium Enterprises (ni-msme), an organisation of Ministry of MSME, government of India, to launch the Digital Saksham Initiative.

A press release said, this is an expansive program designed to strengthen the competitiveness of MSMEs through digital know-how and acceptance.

‘The project Digital Saksham by CII, Mastercard and ni-msme entails a scale of reaching out to more than three lakh MSMEs in 25 cities including rural and peri-urban clusters. This will help drive systemic transformation and further accelerate achievements towards meeting our goals and ensure financial inclusion’, stated Nitin Gadkari, Minister for MSMEs and Road Transport and Highways of India, while speaking at the 17th Global SME Business Summit 2020, virtually, organised by

the Confederation of Indian Industry (CII), in partnership with the Ministry of MSME, GOI.

‘I’ll suggest the CII team to engage with MSMEs further on helping them become digital’, A K Sharma, Secretary, Ministry of MSME.

Chandrajit Banerjee, director general, CII, stated that the Digital Saksham initiative will focus on activating CII’s vast membership base which includes 67 per cent of MSMEs to upskill specially the micro and small businesses.

Commenting on the partnership, Ari Sarker, co-president, Asia Pacific, Mastercard, said, ‘Small businesses play an enormous role in rebuilding local communities and supporting economic recovery. It is critical that we look for solutions that don’t just focus on how we can support SMEs, but also those that are designed to enable SMEs to support themselves’.

The implementation of the project is proposed from January 2021 and execution of trainings among the MSMEs from June 2021, confirmed Amita Sarkar, DDG, CII and Alison L Eskesen, vice president, Mastercard’s Center For Inclusive Growth.