How was India’s virtual-tainment in 2020?

Chennai: Ever since the lockdown was announced, BookMyShow was quick to launch a slew of virtual live offerings.

Commenting on the year that was, Ashish Hemrajani, founder & CEO, BookMyShow said, “Over this past year, BookMyShow has innovated with at-home, technology-led virtual entertainment. We wish to thank our long-term partners and collaborators along with whom we strived to bring great international and homegrown events with close to 6,400 digital events for our consumers”.

“With over 80 per cent of our events being ticketed today, it is evident that there is a growing demand for exclusive, curated and premium live virtual events. We think there is an opportunity for a hybrid model where both, out-of-home and a live experience on-ground may co-exist and BookMyShow will try and bring the best of both, to our consumers in India and across the world,” he said.

The release also said, since re-opening post lockdown, cinemas have sold seven lakh tickets so far, with Dracula Sir (Bengali) being the first new movie to release.

“With a steady increase in screens across cinemas pan-India, presently 2800 screens are currently operational, and Tenet remains the most watched film having sold three lakh tickets so far,” the release added.


NT Bureau