Chennai: Dabur India Ltd has announced its entry into the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash, “creating a whole new category in the oral care market”.
Dabur India Ltd marketing head, oral care, Harkawal Singh said, “Dabur Red Pulling Oil contains natural oils and herbs with no alcohol. The product is based on a process defined in Ayurvedic scriptures and introduces to the world the Kavala-Gandusha Therapy, an oil-based Oral detox regimen.”
He claimed that the mouthwash helps strengthen teeth and gums, and kills germs.