According to a press release, as part of the update, the company is now offering businesses the option to manage their chats on secure Facebook infrastructure. The role of Facebook in this regard is to securely manage the messages under the business’ instructions and on behalf of the business.
For full transparency, WhatsApp will let users know right at the top of a chat when a business is getting support from Facebook. It is totally up to the user whether or not they wish to message a business on WhatsApp or whether they want to communicate strictly with friends.
Private chats with friends and family, whether they are one-to-one or group chats, are absolutely protected by end-to-end encryption, the release said.
Neither WhatsApp nor Facebook can read messages or hear calls between friends, family, and co-workers on WhatsApp. Owing to its very nature, WhatsApp does not keep call or message logs, is unable to see location data, and does not share user-contacts with anyone, not even Facebook – and this applies to one-to-one and group chats.
WhatsApp has helped millions of people connect securely across India and around the world for many years and continues to play a meaningful role in people’s lives for the long run, the release said.