Chennai: In order to commit itself further towards simplifying content consumption for people in India, Tata Sky recently unveiled its new brand purpose with the following statement -‘Tata Sky exists to make tomorrow better than today for family and home’.
“A set of core beliefs have always guided brand Tata Sky. Expressing our brand purpose solidifies our intent to continue to add value to people’s lives,” said Harit Nagpal, MD and CEO.
“The statement- Tata Sky exists to make tomorrow better than today for family and home, exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life,” explained Anurag Kumar, CCO, Tata Sky.
Tata Sky’s new campaign will be communicated through multiple media channels across languages such as Hindi, Marathi, Telugu, Tamil, Kannada, Malayalam, Bengali and Odia.
It will feature social media influencers asking their followers and other content creators to participate by making reels of their family enjoying entertainment on Tata Sky using the original audio of the TVC to create brand recall.