Targeting millenials with minimalistic products

Designer Arpita Mehta

Chennai: The ongoing FDCI x Lakmé Fashion Week is witnessing trendy and savvy styles.

Designer Arpita Mehta is showcasing her latest collection in association with Logitech.

The association is aimed at making deeper connections with young millennial who are looking for simple, minimalistic products that accentuate their lifestyle with the latest in technology and design.

Says Arpita, “Lakme Fashion Week has always given me the opportunity to do something new and challenging. This season collaborating with Logitech is exciting and very special to me as we both share the same ethos. I’ve kept the collection easy breezy with our signature detailing making it perfect for a getaway to your favourite holiday destination or a brunch date.”


NT Bureau