Chennai: Data privacy and security are critical components of the digital customer experience. Businesses need to quickly adapt to consumers’ shifting preferences toward digital engagement, while maintaining control and transparency of their data.
New capabilities for Genesys Cloud have been launched in India by enabling businesses to keep their interactions and data located within the country.
This is especially crucial for organisations in highly regulated industries with stringent compliance and security standards, such as healthcare, financial services and government, which often have data sovereignty requirements.
Now, Indian businesses across all sectors can deliver more personalised digital-first customer experiences using Genesys Cloud.